Edelweiß Zahnärtzte
How we repositioned a premium dental practice
Modern dental practice today requires much more than just first-class medical care. As Design Republic, we have developed a holistic design concept for Edelweiß that perfectly communicates the high level of medical expertise to the outside world.
From digital presence to practice equipment to patient communication, we have rethought every point of contact for the Edelweiss Zahnärtzte brand. Our goal was to create a premium brand identity that builds trust and positions the practice as a modern point of contact for high-quality dentistry.
In this case study, we show how we have created a consistent and professional brand perception by perfectly coordinating over 30 different design elements — from animated practice banners to sophisticated guidance systems. The result is a practice identity that accompanies and convinces patients from the first digital contact to the last detail in practice.
What we did
Digital Transformation
Web presence and online presence
The new Edelweiss dentists' website features a clear design and intuitive user interface. Our animated banner in the header elegantly visualizes modern dentistry. The integration of Doctolib optimizes online appointment management for patients and practice teams.
Digital patient communication
Through tailor-made social media channels and an informative YouTube channel, we reach new target groups and offer valuable health content.
Dentist’s office design
Corporate identity
The style guide developed by us defines the characteristic color scheme in soothing shades of blue, combined with the distinctive Edelweiss logo. Professional photo shoots of the practice rooms and the team create trust and transparency.
Orientation system
We designed a sophisticated guidance system with elegant signs:
- Clear room signs for all treatment rooms
- Inviting design of the entrance area
- Modern displays for information in the waiting area
Dentist’s office equipment
Medical documentation
For everyday professional practice, we developed:
- Clear medical history sheets
- Modern prophylaxis passports
- Practical appointment cards
- Professional recipe templates
corporate fashion
The practice team received uniform, high-quality workwear that reflects professionalism and team spirit.
office equipment
The complete office equipment includes:
- High quality business cards
- Individualized business papers
- Praxisstempel
- Sustainable tote bags
- Educational folders for patients
Through our holistic design approach, we have created a premium brand identity for Edelweiss Zahnärtzte, which strengthens patients' trust and positions the practice as a modern, professional dental practice.
