Carelane
Design for a pioneering Clintech startup
Carelane, a platform to simplify clinical trials, needed coherent branding and a website that reflected its core values of simplicity, scalability, and technological innovation. The aim was to strengthen the trust of research teams, doctors and pharmaceutical companies through a professional, intuitive digital presence.
Visual basis for a multidimensional approach
Challenges
- Simplify complexity: The presentation of highly technical processes (study design, data analysis) in an accessible form.
- Targeting: Addressing healthcare professionals, administrators, and decision makers at the same time.
- Brand identity: Development of a visual style that combines seriousness with modern usability.
Solution by Design Republic
As a design-as-a-service agency, Design Republic relied on a modular concept to incorporate rapid iterations and precise feedback:
1. Branding development
- Color palette: Clear, soothing shades of blue and gray symbolize trust and professionalism, accentuated by green for innovation.
- Logo design: Abstract presentation of networked nodes that visualize data flow and collaboration.
- Typography: Sans-serif font (Geist) for readability and a modern appearance.
2. Website design
Structure
the three core areas — Study Authoring, Site Management, Analysis & Reporting — were presented in clear sections with interactive workflow diagrams.
User Experience
- Responsive design: Optimization for mobile devices (40% of user access via tablet/mobile phone).
- Testimonial integration: Highlighted quotes from scientists underpin credibility.
- Interactive demos: Embedded tools to visualize automation processes (e.g. CRF designer).
3. Pitch deck design
- Modular templates: Reusable Slides for Investor Pitches, Technical Deep Dives, and Partner Presentations.
- Data visualization: Complex AI algorithms were understandable through animated Sankey Diagrams.
- Investor focus: ROI forecasts and scaling roadmaps in clear infographics.
- Regulatory compliance: Highlighting ISO 27001 certifications and FDA compliance.
4. Technical implementation
- Front-end: Implementation in Webflow for easy and efficient development of the website
- SEO Strategy: Keyword optimization for search terms such as “clinical trial automation” and “site management platform.”
- Performance: Loading time in less than 2 seconds thanks to CDN integration and asset compression.
Design Republic impressed us in particular with their design and technical expertise. Her professional approach began with a clear understanding of our requirements and a structured planning for the implementation of our website. After presenting various design options, we were able to quickly refine the final design. Particularly noteworthy is the excellent communication and clear coordination of what content and materials were required from our side — this made the collaboration extremely efficient and pleasant. Thanks to their support, we have a website that exactly meets our expectations. Highly recommended!
